Hershey’s is Launching its First New Candy Brand in 30 years!

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  • October 15th, 2013
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Hershey’s is Launching its First New Candy Brand in 30 years!

Hersheys_LancasterChew this . . . Hershey’s new candy brand is Lancaster Caramels will come in three flavors: caramel; vanilla and caramel; and vanilla and raspberry.  And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once.

The move comes as China increasingly becomes a focus for U.S.-based consumer goods companies that are seeking to offset slower growth in developed markets like North America. Hershey, which makes candy such as Kit Kat, Twizzlers and Hershey’s Kisses, said its most recent quarter that new products in both the U.S. and overseas helped its net income rise 18 percent. READ MORE

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